We love our Buzzraw and we know that many people share our sentiments. What’s not to adore about a bike which brings a smile, even laughter, to anyone who looks at it?
Well, we found another fan of the Buzzraw recently and this fan is no ordinary one. Coast Cycles has teamed up with Colette, an iconic store in Paris which is well-known for collaborating with famous brands to create limited edition products, to conjure up the COLETTE x COAST CYCLES BUZZRAW!
Each Colette x Coast Cycles Buzzraw features a striking, bespoke colorway that is aptly named “Colette Blue”, a special logo on the headtube which is a combination of Colette and Coast Cycles’ logos, the words “Colette x Coast Cycles” on a tube located at the rear, underneath the seat, and a serialized number.
Only 20 units of this unique Buzzraw will be made available. Numbers “1/20” and “20/20” are on display at Colette while the other 18 will be sold via Colette’s online store.
According to Jansen Tan, Founder, Coast Cycles, this is the brand’s first collaboration with another brand and it is also the first time the Buzzraw is available in a color outside of the standard colors (Fire Department Red, Glacial White and Stealth Black).
“Colette fell in love with the Buzzraw at first sight and we worked together to achieve the special features so as to make the bicycle a limited edition,” said Jansen.
“It was an easy decision for Colette as the Buzzraw is a new kind of bike and we knew that it would appeal to our clientele. We love collaborations and limited editions and we are pleased with how everything came together so smoothly,” said Guillaume Salmon, Director of Public Relations, Colette.
Specially for the launch of the Colette x Coast Cycles Buzzraw, which was held on Wednesday, February 8, famous French artist, Jean Andre, created a special window artwork for the store display. Comprising various design elements, the artwork was inspired by the universe as he felt that the bicycle was “superhuman”.
Jean also made 20 flash tattoos for the launch event. These were applied onto the participants who signed-up for a BMX flatland demo and trial session held at Colette’s basement on the same day. The super fun session was conducted by professional BMX flatland rider, Alex Jumelin, who is also Coast Cycles’ Brand Ambassador and Team Rider.
The Colette x Coast Cycles Buzzraw retails for €890 (approx. S$1,347) each and it’s guaranteed to chase the blues away!